About
As scrappy as they come.
An award-winning art director and designer with over 6 years of experience, known for producing strategic and innovativedesigns across diverse mediums such as print, web, experiential, television, and social platforms. Consistently delivers exceptional results for clients and agency, driving increased sales, heightened engagement, and brand awareness. Guides cross functional teams while shaping culture through collaboration and mentorship. Detail driven, creative and strategic thinker with a comprehensive skill set including color theory, typography, illustration, visual hierarchy, photography, and UX/UI design.
Experience
The Barber Shop Marketing & Promotions
Senior Designer
Led the members within the digital and design team, offering mentorship and guidance, while strategically delegating tasks to facilitate their skill enhancement and professional advancement.
Championed seamless client interactions, directly interfacing with significant clients to translate their creative visions into impactful and strategic executions, consistently exceeding expectations.
Masterminded and executed a comprehensive year-long social media campaign and visionary branding initiative, orchestrating multiple content shoots, that leveraged and secured pivotal partner deals, elevating the brand's influence.
Architected and meticulously maintained more than 5 dynamic websites, driving elevated user experiences and achieving remarkable increases in conversion rates by 11-14%, encompassing clicks, calls, and sales.
Collaborated seamlessly with the Production Team to conceptualize and orchestrate award-winning campaigns, infusing valuable insights into vision, storyboards, and scripts to ensure the realization of exceptional creative outcomes.
Directed and managed the life cycle of projects of diverse mediums, spanning from initial conceptualization to final flawless execution, seamlessly orchestrating print works, branding endeavors, website designs, and effective digital advertisements.
2022-present
The Barber Shop Marketing & Promotions
Digital Content Creator
Drove the development of a unified vision within the digital advertising sphere for clients seamlessly spanning websites, social platforms, and programmatic campaigns to ensure a holistic and dynamic online presence.
Engineered and optimized email templates and web page layouts, decreasing client's unsubscribe and drop-off rates by 20%, while elevating customer engagement and retention by 25%, solidifying the brand's connection with its audience.
Directed end-to-end product photography shoots, from concept to post-production editing, ensuring impactful visuals.
Collaborated with the Production Team and Digital Content Manager to fuse creativity and strategy into design concepts to drive impressive project outcomes.
2019-2022
The Barber Shop Marketing & Promotions
Graphic Designer
Enhanced media effectiveness across platforms, spanning print, digital, web, video, and programmatic, to maximize impact and drive exceptional results, by creating and maintaining a cohesive brand vision and executing strategic designs.
Precisely executed projects, adhering to the client's brand identity, working closely with Creative Director, delivering projects on time and on budget.
2018-2019
The Barber Shop Marketing & Promotions
Graphic Design Intern
Provided comprehensive support to the creative department across various channels, including print, digital, video, and other assigned mediums.
2017-2018
Education
Southern Methodist University, Meadows School of the Arts
Major: BFA in Studio Art
Minors: Graphic Design, Advertising
