Branding
This section focuses on the design and practical application of logos and brand standards.
Collectorpro
Collectorpro, a provider of Collection Management and Appraisal Report writing platforms, stands as a leading figure in the industry. In order to visually represent the company's technological prowess and innovation, the objective was to design a logo that exuded a modern and vibrant aesthetic. However, it was equally important to maintain a connection to the company's heritage and legacy, which was achieved through the use of carefully selected colors that hold significance with their customers. By combining these elements, the resulting logo successfully strikes a balance between a contemporary and bright feel, representing the cutting-edge technology employed by Collectorpro, while honoring its esteemed history and reputation.
Cannabucks
Cannabucks, a prospective startup in the cannabis industry, approached the branding process with the need for a distinctive logo and brand standards. Their primary objective was to establish a card-based program that streamlined the purchasing process of legal marijuana for both buyers and sellers, while also incorporating a loyalty tracking system.
Island Art
Gallery & Framing
Island Art Gallery & Framing, a charming mom and pop store situated in a quaint coastal community, embarked on a rebranding journey with the objective of revitalizing a beloved establishment that had long been a staple in the area. The goal was to inject fresh energy and vibrancy into the store while retaining its cherished identity.
To achieve this, I focused on creating a new brand image that captured the essence of the seaside aesthetic while evoking a sense of respectability and authority befitting a gallery. The chosen approach involved employing a cool color palette, which conveyed a calming and serene atmosphere reminiscent of the coastal surroundings. By incorporating iconic imagery of a lighthouse, I aimed to establish a visual connection to the store's coastal location and instill a sense of nostalgia and familiarity among the community.
