Print Works
Visual designs for print such as brochures, booklets, ad pages, signage, one sheets, and pop up banners.
AiRS Foundation
The AiRS Foundation is a remarkable organization that offers invaluable support to individuals who have bravely battled breast cancer and are seeking reconstruction options. Working on projects for AiRS, it became clear that maintaining a branding approach that exudes hope, inspiration, and a strong focus on the foundation's mission was of utmost importance.
By keeping the branding hopeful, inspiring, and mission-focused, I was able to acheive a visual identity that effectively communicated the incredible work of the AiRS Foundation. It was an honor to be part of these projects and contribute to the vital cause of providing reconstruction options and support to breast cancer survivors.
Soulman’s Bar-B-Que
Soulman's Bar-B-Que, a beloved local barbecue franchise, stands out for its rich history and commitment to capturing the energy of a classic neighborhood joint. When tasked with developing franchise materials that would effectively convey their story since 1974 and embody their down-to-earth essence, I embraced the opportunity with enthusiasm.
The primary objective was to create branding materials that resonated with the target audience while reflecting the authentic spirit of Soulman's Bar-B-Que. By blending elements of nostalgia, local charm, and a touch of vintage aesthetics, the design aimed to transport customers back to a time when local mom and pop establishments were at the heart of the community.
The franchise materials served as a platform to highlight Soulman's Bar-B-Que's remarkable journey since its inception in 1974. Utilizing a combination of engaging storytelling and visual elements, we crafted a narrative that showcased the brand's evolution, milestones, and the passion that has fueled their success over the years. From photos of the original founders to anecdotes about their first brick-and-mortar location, every piece of content was thoughtfully curated to capture the essence of the brand's heritage.
In addition to the franchise materials, I had the privilege of designing vintage-looking signs for Soulman's Bar-B-Que's in-store ambiance. These signs played a pivotal role in creating an immersive dining experience, evoking a sense of familiarity and nostalgia. By meticulously recreating the aesthetics of old-fashioned signage, the aim was to transport customers into a bygone era, where timeless recipes and warm hospitality were the hallmarks of an exceptional dining establishment.
The Warren Center, a non-profit organization, is dedicated to advocating for, serving, and empowering children and families affected by developmental delays and disabilities. At the heart of their mission is the goal of spreading awareness and attracting donors to support this important cause. When tasked with creating their branding, I wholeheartedly embraced the opportunity to inform and inspire the audience, encouraging them to give back to their community by supporting this local organization.
The branding materials served as a powerful medium to educate the audience about the critical work of The Warren Center. Through compelling storytelling, we conveyed the stories of resilience, growth, and success achieved by the children who have received support from the organization. By sharing these impactful narratives, we aimed to create a sense of empathy and urgency, inspiring individuals to take action and make a difference in the lives of these children and families.
The Warren Center
Provider Science
Provider Science, a leading company in optimized scheduling for complex and multi-location healthcare practices, is dedicated to being a prominent thought leader in their field. When presented with the task of innovating their white paper format, my objective was to transform a document that typically contained dense text and information into a visually engaging and compelling piece.
To bring innovation to their white paper format, I approached the project with a focus on enhancing readability, visual appeal, and user experience. By incorporating thoughtful design elements, I aimed to make the information more accessible and engaging for the target audience.
