Digital Works
Designs for the digital space such as social campaigns, social videos, banner ads, and much more.
¡Yo Quiero!
¡Yo Quiero! takes immense pride in crafting Guacamole, Salsa, Queso, and dips using only the finest ingredients, ensuring that flavor is never compromised. Their primary focus is on providing families with better-for-you snacks that can be enjoyed together. However, the brand recognized that it wasn't enough to simply claim these values—they wanted to demonstrate them in an engaging and interactive way. Collaborating closely with the Social Media Strategist, I developed a series of highly successful social campaigns that encouraged consumers to play with their food, have fun experimenting with new recipes, and embrace culinary exploration.
The objective of these social campaigns was to showcase Yo Quiero!'s commitment to quality ingredients and family enjoyment through visually appealing and relatable content. We wanted to inspire their audience to think outside the box, break traditional food norms, and unleash their creativity in the kitchen.
Through captivating visuals, mouthwatering imagery, and compelling storytelling, we effectively conveyed the message that it's not only acceptable but also encouraged to play with your food. By highlighting unique recipes, innovative serving suggestions, and delightful flavor combinations, we aimed to ignite the audience's curiosity and enthusiasm for culinary experimentation.
The success of these social campaigns was evident in the increased engagement, user-generated content, and positive feedback from the audience. ¡Yo Quiero! not only demonstrated their dedication to providing better-for-you snacks but also positioned themselves as a fun and innovative brand that celebrates culinary exploration and creativity.
It was an exciting and rewarding experience to work on these campaigns, as they allowed us to showcase ¡Yo Quiero!'s unique values and connect with their audience in a meaningful way. By encouraging playfulness and culinary experimentation, we helped foster a sense of enjoyment and togetherness among families while reinforcing ¡Yo Quiero!'s position as a leader in quality, flavorful snacks.
AiRS Foundation
The AiRS Foundation is a remarkable organization that offers invaluable support to individuals who have bravely battled breast cancer and are seeking reconstruction options. I had the incredible opportunity to create a truly unforgettable ad in Times Square for the art show "Restored." This ad showcased illuminating portrayals of 12 remarkable women and their deeply personal experiences with breast reconstruction. Being invited to witness the ad in real-time, as it illuminated the iconic Times Square screens, was a once-in-a-lifetime experience that left me in awe.
The ad served as a powerful visual tribute, capturing the resilience, strength, and beauty of each woman's journey through breast reconstruction. Through carefully crafted imagery and thoughtful design, we aimed to honor their stories and inspire others who may be going through similar experiences. The larger-than-life display in Times Square provided a platform to amplify their voices, raising awareness and fostering empathy on a grand scale.
Ted Ventures
At Ted Ventures, a management and holdings organization driving the future of healthcare, I had the privilege of taking on the challenge of designing compelling programmatic banner ads for their distinct brands in the fields of sports medicine, healthcare, and pharmacy services. These ads, which showcased innovative offerings and services, were recognized and honored with a prestigious Davey Award.
With a focus on capturing attention and driving engagement, the programmatic banner ads were carefully crafted to communicate the unique value propositions of each brand within Ted Ventures.
Texas A&M University Commerce
As part of my responsibilities, I had the opportunity to create numerous programmatic banner ads for Texas A&M University Commerce, each strategically targeting a diverse range of prospective students. These ads were designed to highlight key selling points such as affordability, location, and the transformative potential of higher education. Adhering to the university's strict brand guidelines, I crafted engaging and visually appealing ads tailored specifically to their target audience.
By leveraging Texas A&M University Commerce's brand guidelines, I ensured that the ads maintained a consistent and recognizable visual identity. This approach helped establish trust, credibility, and a sense of familiarity with the university's target audience. Employing their designated color schemes, typography, and logo placement, the ads were seamlessly integrated into the university's overall branding ecosystem.
Uplift Eduction
Uplift Education, a network of high-performing tuition-free public charter schools in the Dallas-Fort Worth area, has a clear objective in their ad campaigns: to reach prospective parents and students and encourage them to apply. In order to achieve this, my task was to create a compelling messaging strategy that positioned future college or career goals not as mere options, but as certainties.
Understanding the importance of capturing the attention and interest of the target audience, I developed ad campaigns that conveyed a sense of aspiration, determination, and confidence. By presenting college or career goals as absolute certainties, we aimed to inspire and motivate parents and students to envision a future filled with possibilities and to see Uplift Education as the pathway to realizing those goals.
